“You need genuine know-how, so that you don’t get sidetracked on secondary issues.”
Identify, optimize, centralize, communicate
Adopting new ways of working is not always easy. You need to be convinced of its necessity and be able to convince others. By discussing openly, listening actively and providing neutral viewpoint, we help clients identify their needs, address barriers to change and optimize results.
Together, we look at how
- content-related processes can be optimized and standardized, including through the adoption of a content governance programme
- expertise and knowledge can be centralized and developed
- the most appropriate content technology can be identified and implemented in a secured way.
From a content support perspective, centralization is a fundamental and irreversible sea change; the organizational methods and the operational means are at our disposal to do just that.
Progressive implementation is also key : start local and gradually grow the scope of your shared content services. This will help in convincing and demonstrating the viability of the approach thereby reducing potential resistance.
To encourage people to adapt and adopt new ways of working, it is also crucial to communicate the right things, at the right time to the right people.
Implementing successful shared content services requires experience and know-how. Getting the right partner to help you optimize results is the first step you need to take.